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Minimalist logo movement8/7/2023 And that’s exactly the type of unique approach what the brand is looking for □. The point of the gradient in this modern logo is to convey movement, action, and change. Everyone around the world understands the brand identity of Tinder as soon as they see it. In terms of modern logo design, it is a stroke of genius. Since Tinder was designed for use on mobile devices, the graphic design needs to be simple enough to fit on an app icon whilst instantly showing the user what the app is all about. Simple logos work well and you would struggle to name a brand with a more recognizable modern logo than Tinder.Īlthough Tinder uses a minimalist logo design, it still instantly feels modern. Hence the design focus and concept for Instagram’s modern logo. Landscapes are most often made up of subtle changes in gradient. In the real world, things rarely change color rapidly. Some have suggested that the logo represents the creative filters that users can apply to their photos, while a more likely explanation is that the icon design needs to represent the nature of the product – a picture repository, or a private photo book, if you may. In contrast to other social media platforms, Instagram has opted for a unique and colorful approach in their modern logo. Sure, the most famous one is Instagram but many other brands use this design for the same effect. Gradient colors □□Ī multicolor gradient style logo makes use of complementary hues on the color wheel that are different enough to suggest movement and change whilst retaining a coherent aesthetic quality.Įxamples of logos that use color gradients in their graphic design are everywhere. That’s why Mailchimp’s modern logo is the best example of sheer design inspiration. The designer wanted to show the respective owners of the organization that “growing up doesn’t mean erasing your peculiarities.” In their search for authenticity, Collins understood that Mailchimp was not just one of the biggest start-ups, but the market leader instead. MailchimpĪccording to Collins – the designer who was consulted on the Mailchimp rebrand – it is easy to fall into the traps of “reductive over-simplified design trends.” It is a simple logo and approach but by using bright colors Monday has successfully changed the connotations of its own business name. To do that, companies like Monday try to convey a brand message that work should be stimulating.īy employing bright colors in its logo design, the company is taking people’s negative feelings about going to work on a Monday morning and flipping it around. The number one goal of workflow software is to make people more efficient. This logo is a perfect example of how bright color palettes can make a business logo seem modern even if it has been around for a long time. The color palette conveys the diversity of programming on NBC which is a core part of the network’s brand identity. The popular logo has been in use since 1986. The CNBC peacock logo is an example of the difference between a trend and a fad. These modern logo examples show you how the pros do it. Gone are the days of greys and in its place is bold color. Since the advent of social media though, the lines between business and pleasure have become blurred and modern logo designers are taking advantage of the power of personality. It used to be that if a business wanted to be taken seriously, it needed a logo with a classic style (and related design elements).
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